“Direct-Response Television Marketing”的概念、定义、翻译、参考文献-科学参考

单词	Direct-Response Television Marketing
释义	Direct-Response Television Marketing Encyclopedia 管理学整合营销传播释 Direct-Response Television Marketing电视直销以电视为媒介，宣传、组织、销售为一体的社会商业性服务活动。具体而言，电视直销借助电视台的形象、声誉，通过电视的艺术手段，详尽、完备地宣传、推销商品。
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