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高峰定价
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高峰定价
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peak pricing
高峰定价
在需求具有周期性而供给短期内不可改变时,企业根据需求周期向消费者索取不同价格的定价策略。是价格歧视的一种常见形式。又称高峰负荷定价(peak-load pricing)。
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