“advertising media strategy”的概念、定义、翻译、参考文献-科学参考

单词	advertising media strategy
释义	advertising media strategy Encyclopedia 文学广告媒介释 advertising media strategy广告媒体策略广告活动实现其目标的基本策略。指广告进行信息发布与传递的媒介选择和组合活动，广告组织者依据广告目标选择适合广告对象(企业或产品)特点的广告媒体，并通过这些组合媒介来实现有效的广告目的。
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