“advertising creativity”的概念、定义、翻译、参考文献-科学参考

单词	advertising creativity
释义	advertising creativity Encyclopedia 文学广告创意释 advertising creativity广告创意根据广告客户的营销传播目标，以广告策略为基础，运用艺术语言和新颖独特的表现形式，将广告主题、创意概念予以艺术化呈现的一种创造性思维活动。
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