“creative marketing”的概念、定义、翻译、参考文献-科学参考

单词	creative marketing
释义	creative marketing Encyclopedia 管理学创意营销释 creative marketing创意营销在传统的或者互联网的市场环境里，组织或个人创造性地运用现代技术手段和方法，为消费者创造或提供其需要的且令其满意的产品或服务的价值，并创建独特的商业模式和设计新颖的营销方法传递和传播这些价值，以激发消费者给予关注、搜索、体验的行为，以及购买和分享价值的行动，使企业从中获得持久和稳定的利益和回报。
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