“购后冲突”的概念、定义、翻译、参考文献-科学参考

单词	购后冲突
释义	购后冲突 Encyclopedia 管理学消费者选择规则释 Post-purchase Conflict购后冲突某个购买行为引起的消费者心理焦虑、怀疑、不安、后悔等不和谐的负面心理情绪。也称为购后失调或购后不和谐。尤其对于一些重大的购买决定，消费者更有可能对该购买决定的明智性产生怀疑。
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