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Corporate Identity System Design
释义
Corporate Identity System Design
Encyclopedia
艺术学
品牌形象设计
释
Corporate Identity System Design
企业形象识别系统设计
企业有意识、有规划地整合自身的经营理念、经营行为,通过标准化、统一化、整体化视觉形象设计,向社会公众展示和传播独特的企业文化与信息,以形成一致的企业形象认知,使公众对企业产生认同感,从而达到塑造良好的企业印象,提高企业知名度和竞争力的设计策略和设计系统。又译企业形象系统设计、企业形象设计。简称CIS设计、CI设计。
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