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社会流瀑效应
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社会流瀑效应
指如果个体周围大多数人都相信一则谣言，那么当事人就很容易相信这则谣言具有真实性的社会现象，用以形容受众面对谣言时，态度和行为的呈现通常像流动的瀑布水流一样向同一个方向迅速移动。又称为从众行为或社会性趋同。
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