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电子商务4C营销
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电子商务4C营销
Encyclopedia
管理学
电子商务营销策略
释
Electronice commerce 4C strategy
电子商务4C营销
一种以消费者需求为中心的电子商务营销理论,是传统4C营销理论在电子商务领域的适应性表现。
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