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communication and persuasion: searching for the elements of magic power
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communication and persuasion: searching for the elements of magic power
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communication and persuasion: searching for the elements of magic power
传播与说服:寻找魔力要素
美国学者C.霍夫兰(Carl Iver Hovland)于20世纪40年代末主持传播与态度关系问题的研究。
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