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消费者行为分析
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消费者行为分析
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consumer behavior analysis
消费者行为分析
对消费者从购买到消耗消费品的全过程中的心理活动和举止行为进行分析,包括需求动机的形成、购前准备、购买决策、购买行为以及对消费对象(商品和劳务)占有和使用的消费效果等一系列行为过程。
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