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广告集团化
释义
广告集团化
Encyclopedia
文学
广告公司
释
capitalization of advertising industry
广告集团化
广告公司面对传播环境和市场环境变化,出于满足客户需求、业务扩张、获取竞争优势、优化运营效率等目的,通过新建公司或资本运营等方式,在广告产业中由单一主体经营转变为多个主体协同运作经营的经营方式。
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