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广告行业自律
释义
广告行业自律
Encyclopedia
文学
广告政策与法
释
self-discipline of advertising industry
广告行业自律
广告主、广告经营者和广告发布者通过自行制定的行业自律章程、公约和会员守则等方法,对自身从事的广告活动进行自我约束、自我限制、自我协调和自我管理,使之符合国家的法律、法规和职业道德、社会公德的要求。又称广告行业自我管理。
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