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客户忠诚度
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客户忠诚度
由于质量、价格、服务等因素的影响,使顾客对某一企业的产品或服务产生感情,形成偏爱并长期重复购买该企业产品或服务的程度。真正的顾客忠诚度是一种行为,是企业竞争优势的主要来源,是企业竞争力的重要决定因素,更是企业长期利润的根本源泉。
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Automation Control Engineering Handbook in Petrochemical Industry
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