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声誉模型
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声誉模型
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经济学
〔概念〕
释
reputation model
声誉模型
旨在表明声誉对人的行为决策的影响以及经营者声誉机制作用机理的经济学模型。它对有限重复博弈中声誉效应做出了很好的解释。是由美国经济学家D.M.克瑞普斯(David Marc Kreps,1950~ )、P.R.米尔格罗姆(Paul Robert Milgrom,1948-04-20~ )、J.罗伯茨(John Roberts)和威尔逊(Robert Butler Wilson,1937-05-16~ )提出的。又称KMRW模型。
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