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单线式传播
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单线式传播
Encyclopedia
文学
【组织传播研究】
释
single line propagation
单线式传播
在组织结构下,信息直接从传者开始横向或纵向向受者逐层流动(传递、分解),经过若干个组织层次被最后的受者所获得,是一种古老而简单的线性传播模式。又称直线型传播。
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