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传播效果理论
释义
传播效果理论
Encyclopedia
文学
传播效果理论
释
theory of communication effect
传播效果理论
传播效果理论有广义和狭义两种理解。广义地说,传播效果理论包括传播学科中不同学派和研究取向关于传播产生的影响及其作用机制的总结与概括,例如芝加哥学派关于传播整合社会的理论、多伦多学派的“媒介理论”、批判学派的“媒介霸权”理论等;狭义地说,传播效果理论特指基于以美国为主的“效果研究”传统而发展起来的理论,这也是目前更被接受的观点。
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