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个人的影响:两级传播
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个人的影响:两级传播
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【效果研究案例】
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individual influence: two-step flow of messages
个人的影响:两级传播
美国“伊里调查”时发现意见领袖和个人在传播中具有重要影响的研究。研究由美国传播学奠基人之一P.拉扎斯菲尔德(Paul Lazarsfeld)于1940年主持。
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