“Purchase Motivation”的概念、定义、翻译、参考文献-科学参考

单词	Purchase Motivation
释义	Purchase Motivation Encyclopedia 管理学消费者行为释 Purchase Motivation购买动机驱动消费者发生购买活动的内部驱动力，源自人维持和延续生命的生理需求、追求积极情绪的心理需求，以及与社交、归属和成就等有关的社会需求。
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