“product strategy”的概念、定义、翻译、参考文献-科学参考

单词	product strategy
释义	product strategy Encyclopedia 管理学产品战略释 product strategy产品战略企业基于目标市场分析，并根据外部市场环境和内部实力对其所生产和经营的产品进行的全局性的产品营销谋划。如预估可实现的市场份额大小及利润的多少，制定产品的具体销售计划等。服务于企业总体战略。
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