“Product/Market Evolution Portfolio Matrix”的概念、定义、翻译、参考文献-科学参考

单词	Product/Market Evolution Portfolio Matrix
释义	Product/Market Evolution Portfolio Matrix Encyclopedia 管理学产品生命周期释 Product/Market Evolution Portfolio Matrix产品/市场演变矩阵以竞争地位和产品/市场发展阶段两个维度为依据描述产品现在所处的位置，以此来分析原因和制订对策。又称霍夫矩阵。由美国学者C.W.霍夫（C.W.Hofer）教授首先提出。
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