“POP advertisement”的概念、定义、翻译、参考文献-科学参考

单词	POP advertisement
释义	POP advertisement Encyclopedia 文学POP广告释 POP advertisementPOP广告在销售现场通过音响、色彩、造型、文字、视频、图案等手段，向消费者传达商品信息、凸显商品优点，从而诱导其产生购买欲望的一种广告形式。又称销售现场广告，售卖点广告。
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