“Online and offline E-commerce”的概念、定义、翻译、参考文献-科学参考

单词	Online and offline E-commerce
释义	Online and offline E-commerce Encyclopedia 管理学电子商务模式释 Online and offline E-commerce线上线下电子商务线下的商务机会与线上相结合，让互联网成为线下交易的平台。英文缩写为O2O（Online to offline）。2010年由美国TrialPay创始人兼首席执行官A.兰贝尔（A.Rampel）首次提出。
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