“audience rating survey”的概念、定义、翻译、参考文献-科学参考

单词	audience rating survey
释义	audience rating survey Encyclopedia 文学广播电视受众释 audience rating survey视听率调查对广播节目收听率调查和电视节目收视率调查的统称。指运用抽样调查方法，对广播电视受众收听收看广播电视节目的时间、地点、工具及收听、收看状态等信息进行科学、全面的收集，并运用科学的统计方法计算出广播电视节目的视听率数据。
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