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audience rating survey
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audience rating survey
Encyclopedia
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广播电视受众
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audience rating survey
视听率调查
对广播节目收听率调查和电视节目收视率调查的统称。指运用抽样调查方法,对广播电视受众收听收看广播电视节目的时间、地点、工具及收听、收看状态等信息进行科学、全面的收集,并运用科学的统计方法计算出广播电视节目的视听率数据。
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