“media brand marketing”的概念、定义、翻译、参考文献-科学参考

单词	media brand marketing
释义	media brand marketing Encyclopedia 文学传媒品牌释 media brand marketing传媒品牌营销传媒组织通过一系列包装和推介手段，树立强势传媒品牌的一系列营销行为。通过名牌报刊、频道、栏目等，实现传媒资源的有效配置，强化传媒辐射功能，从而提高自身的综合实力与核心竞争力，形成独特的传媒品牌形象，推动传媒市场有效运作。
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