“market positioning”的概念、定义、翻译、参考文献-科学参考

单词	market positioning
释义	market positioning Encyclopedia 管理学市场营销战略释 market positioning市场定位根据竞争者现有产品或品牌在细分市场上所处的位置和顾客对产品某些属性的重视程度，塑造出本企业产品或品牌塑造与众不同、印象鲜明的形象，并将这种形象准确、生动地传递给目标顾客群，使得该产品在细分市场上占有强有力的竞争位置。也称作竞争性定位。1972年由美国营销专家A.里斯（A.Ries）和J.特劳特（J.Trout）提出。
随便看	civil aviation safety information civil aviation safety management civil aviation safety performance civil aviation security audit Civil Aviation University of China civil calendar Civil Code in Canada Civil Code of Japan Civil Code of the People's Republic of China Civil Code of the Russian Federation civil communication system of urban rail transit magnetic civil community litigation civil competency civil construction engineering rescue civil construction works civil council civil counterappeal civil date civil day civil decision civil disobedience civil dominance over the military Civil-Economic Construction Movement civil engineering civil engineering asset management

科学参考收录了854744条科技类词条，基本涵盖了常见科技类参考文献及英语词汇的翻译，是科学学习和研究的有利工具。