“Marketing Strategy”的概念、定义、翻译、参考文献-科学参考

单词	Marketing Strategy
释义	Marketing Strategy Encyclopedia 管理学市场营销战略释 Marketing Strategy市场营销战略组织在部属营销资源方面的竞争性市场行为，反映了企业希望以何种营销逻辑来达成其营销目标。市场行为是指组织与其顾客、竞争者和渠道成员的互动行为。部属营销资源是指组织当前的和规划的资源部属模式以及部属的资源数量，而模式是指组织所部属的具体资源类型，以及根据资源类型而对总资源所进行的配置。
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