“Marketing ethics”的概念、定义、翻译、参考文献-科学参考

单词	Marketing ethics
释义	Marketing ethics Encyclopedia 管理学宏观营销释 Marketing ethics营销伦理营销主体在从事营销活动时所应遵守的基本道德准则。即判断企业营销活动是否符合消费者及社会利益，能否给广大消费者及社会带来最大福利的价值判断标准。
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