“interactive advertising”的概念、定义、翻译、参考文献-科学参考

单词	interactive advertising
释义	interactive advertising Encyclopedia 艺术学广告设计释 interactive advertising互动广告广义上指具有互动机制，能实现互动功能的一切广告。狭义上指以计算机为基础，使用在线互动媒介或离线屏幕，可实现人机交互（Human-Computer Interaction; HCI）功能，对受众推广产品、服务、意念和信息的数字化广告。
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