“interactive advertising”的概念、定义、翻译、参考文献-科学参考

单词	interactive advertising
释义	interactive advertising Encyclopedia 艺术学广告设计释 interactive advertising互动广告广义上指具有互动机制，能实现互动功能的一切广告。狭义上指以计算机为基础，使用在线互动媒介或离线屏幕，可实现人机交互（Human-Computer Interaction; HCI）功能，对受众推广产品、服务、意念和信息的数字化广告。
随便看	publishing in Netherlands publishing in Poland publishing in Romania publishing in Russia publishing in Spain publishing in the United Kingdom publishing in the United States publishing in Turkey Publishing Journal publishing license publishing management publishing management of audio-visual products publishing management system in China publishing market publishing market management publishing material supply agency Publishing on Demand publishing principle Publishing & Printing publishing professional and technical personnel vocational qualification certificate Publishing Reference Publishing Research publishing research Publishing Research Quarterly publishing science

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