“interactive advertising”的概念、定义、翻译、参考文献-科学参考

单词	interactive advertising
释义	interactive advertising Encyclopedia 艺术学广告设计释 interactive advertising互动广告广义上指具有互动机制，能实现互动功能的一切广告。狭义上指以计算机为基础，使用在线互动媒介或离线屏幕，可实现人机交互（Human-Computer Interaction; HCI）功能，对受众推广产品、服务、意念和信息的数字化广告。
随便看	information marketing information matrix information measure information measures of imagery information metamaterials information methodology information mining information misconduct information mode information monopoly information motivation information navigation information need information need growth law information need hierarchical structure information need motivation information need rule information needs information need status information network information network monitoring information noise information norm Information on Kuomintang Congress and Plenary Sessions of Its Central Committee information on push service

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