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interactive advertising
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interactive advertising
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interactive advertising
互动广告
广义上指具有互动机制,能实现互动功能的一切广告。狭义上指以计算机为基础,使用在线互动媒介或离线屏幕,可实现人机交互(Human-Computer Interaction; HCI)功能,对受众推广产品、服务、意念和信息的数字化广告。
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