“interactive advertising”的概念、定义、翻译、参考文献-科学参考

单词	interactive advertising
释义	interactive advertising Encyclopedia 艺术学广告设计释 interactive advertising互动广告广义上指具有互动机制，能实现互动功能的一切广告。狭义上指以计算机为基础，使用在线互动媒介或离线屏幕，可实现人机交互（Human-Computer Interaction; HCI）功能，对受众推广产品、服务、意念和信息的数字化广告。
随便看	language status planning language strategy language substitution language substratum language supertratum language system/institution language taboo Language Teaching Language Teaching and Linguistic Studies Language Teaching Research Language Testing Language Testing Research Colloquium language transfer language translation Language Translation Series Language, Truth and Logic language understanding language union language value Language Variation and Change language variations in typological research language variety language violence Language Vitality and Endangerment, UNESCO language with quantifiers

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