“integrated marketing communication”的概念、定义、翻译、参考文献-科学参考

单词	integrated marketing communication
释义	integrated marketing communication Encyclopedia 文学广告理论释 integrated marketing communication 整合营销传播理论以客户为中心的营销理论。文学公共关系基本要素释 integrated marketing communication;IMC整合传播为既定传播目标，运用各种传播工具，以任务分工方式集体达成传播目标的产品信息传播运用方式。又称整合营销传播。
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