“gross rating point”的概念、定义、翻译、参考文献-科学参考

单词	gross rating point
释义	gross rating point Encyclopedia 理学传播效能释 gross rating point毛评点针对广告媒介计划，在特定时期内某一广告数次插播的电视收视率或广播收听率之和。又称总视听率。
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