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emotional appeal advertisement
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emotional appeal advertisement
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emotional appeal advertisement
感性诉求广告
采取感性的说服方式,在广告中融入情绪和情感,激起消费者情感共鸣,使消费者对广告商品产生良好的态度和感情,进而采取购买行动的广告。又称感性广告。
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